The 1949 LIFE story drove home just how important popcorn was to the movie business, saying “Fans are eating movie exhibitors out of the red.” LIFE’s photographers paid due respect to all the concessions that movie theaters had to offer. Popcorn’s place as the king of movie snacks was cemented during World War II, when sugar became scarce and salty snacks took over the counter. The theaters that survived the tough economic times were the ones who had room to install popcorn machines. But as the Great Depression hit and the movie business got tougher, selling snacks became a means of survival, with popcorn proving to be an inexpensive and popular treat. In the earliest days of cinema, movie theaters owners shied away from selling popcorn, hoping that movie theaters would be as tony as their stage show forebears. It was popcorn.” The story included several pages of photos that proved their buttery point. movie theater last week was not Clark Gable, Jane Russell or even Danny Kaye. The story declared, “The single greatest attraction at any U.S.
In its July 25,1949 issue, LIFE ran a story headlined Popcorn Bonanza. Some traditions may seem to have been around forever, but they had to be new at some point.
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